Tired of Feeling Stuck While Others Advance?

Start Standing Out.

With 25+ years of executive hiring experience at Salesforce, Slack, and Adobe, I've been in the rooms where career decisions are made.

I know exactly what sets high-impact professionals apartā€”and I'll show you how to become one of them.

25+

Years Executive Experience

Multiple

Offer Success

Up to 50%

Salary Increases

Get Your Career Strategy Session

Executive experience at enterprise & high-growth companies:

Commerce One | Coremetrics | Omniture | Adobe | Slack | Salesforce

Coaching professionals in:

Technology | Finance | Healthcare | Consulting | Legal | Media

Your Career Frustrations End Here

Stop feeling stuck while watching others advance.

Let's fix what's really holding you back.

If This Sounds Like You...

šŸš« Getting passed over for promotions despite strong performance

šŸš« Landing interviews but not securing offers

šŸš« Struggling to communicate your value in the right rooms

šŸš« Feeling invisible despite doing excellent work

šŸš« Leaving money on the table in salary negotiations

Here's What We'll Fix:

āœ… Position yourself strategically for the opportunities you want

āœ… Build executive presence that makes you impossible to overlook

āœ… Master storytelling that showcases your unique value

āœ… Negotiate with confidence and earn what you're worth

āœ… Lead with impact and accelerate your career trajectory

Stand Out Advantageā„¢ Programs

Transform your career, leadership, and visibility with one proven framework ā€” delivered three ways.

Whether youā€™re looking for personalized coaching, group accountability, or a workshop for your team, the Stand Out Advantageā„¢ helps you clarify your value, build presence, and lead with confidence.

Stand Out Advantageā„¢

for Teams

Custom workshops and keynotes for high-performing professionals and leadership groups.

Bring Laurieā€™s signature clarity, confidence, and career growth system to your organization through interactive workshops and executive sessions.

Learn More

Stand Out Advantageā„¢

1:1

High-touch, personalized coaching designed for leaders in transition or growth.

Get strategic clarity, refine your professional story, and accelerate your next opportunity through private sessions tailored to your goals.

Explore 1:1 Coaching
Executive leadership development - professional handshake representing career advancement and leadership success

Stand Out Advantageā„¢

Group

Structure, accountability, and live coaching inside a proven 4-module system.

Join a cohort of high achievers to learn the framework, get live Q&A support, and gain momentum toward your next career move.

Join the Group

AS FEATURED IN Humans of Fuzia

"Empowering High-Achieving Professionals to Find Clarity and Confidence in Their Careers"

Read the Full Interview ā†’ Here

Announcement poster for an interview on Humans of Fuzia with a light blue background, dark blue corner accents, and a logo featuring 'HOF' in pink and purple.

Real Results

See how strategic career coaching transforms careers and unlocks opportunities

ā€œšŸŽÆ ROLE CREATION

ā€Laurieā€™s mentorship was pivotal during a crucial career crossroads. Her guidance led to a new position that enabled me to scale my influence while staying true to my strengths.ā€ā€
— Solutions Engineer, OpenAI
ā€œšŸ’¼ SIGNIFICANT INCREASE

ā€Laurieā€™s coaching helped me land a higher-level role with a significant pay increase. Her resume & LinkedIn enhancements, strengths alignment process, and interview strategy gave me the confidence to present myself as the best candidate.ā€ā€
— Senior Executive, Fortune 500 Company (3 Competing Offers)
ā€œšŸ† DISTINGUISHED ENGINEER

ā€Working with Laurie has been transformational. ā€
— Quote GTM at OpenAI
ā€œšŸš€ CAREER BREAKTHROUGH

ā€Working with Laurie was a game-changer. She helped me craft a compelling story that connected my background to the role I wanted, and transformed my resume into something that truly reflected my value. I wouldnā€™t have landed my solutions engineering role without her.ā€ā€
— Senior Solutions Engineer, Major Tech Company
ā€œšŸ§­ STRATEGIC NAVIGATION

ā€Laurieā€™s coaching gave me the tools to navigate complex organizational changes and career decisions with confidence. She helped me turn challenging workplace dynamics into opportunities for growth and empowered me to control my narrative and recognize my value.ā€ā€
— Katie, Solutions Consultant, Adobe
ā€œšŸ’° DOUBLED SALARY

ā€Laurie was instrumental in helping me make one of the most significant transitions in my career. Moving from financial services to the tech industry, where I doubled my salary.ā€ā€
— Melissa , Leader, Revenue Enablement & Leadership Excellence at Cisco
Laurie J Wetzel, A woman with wavy light brown hair, glasses, wearing a pinstripe suit and a white shirt, smiling and laughing against a plain background.
View fullsize Standing in the space between chapters? You’re not alone. It’s that strange season where the old path no longer fits and the new one hasn’t shown up yet. I’ve been there. And I see it with clients every day. Not knowing is
View fullsize You’re not starting from scratch. You’re just not showing what matters. Hiring teams aren’t looking for more responsibilities; they’re scanning for outcomes, clarity, and proof you can move work forward. This week’s Ed
View fullsize Experience doesn't get you hired. Outcomes do. Hiring managers skim hundreds of profiles a day. They don't care how long you've been doing something. They care what happened because you did it. Try this swap: āŒ "15 years of partnership exper
View fullsize If you’ve built 10+ years of experience, this stage of your career isn’t about starting from scratch. It’s about translating what you’ve already accomplished into the next right move. The challenge isn’t capability, it&
View fullsize Think You Need More Credentials? Think Again. Ryan had 15 years of experience and connections going back half a decade. What he needed wasn't more. It was less explanation, less context, less competing with everyone else who "does a lot of thi
View fullsize You don’t need more time. You need one clear story. This 15-minute clarity exercise helped my client land 3 offers. I break it down step-by-step in the newsletter → [link in bio] Subscribe →Get clarity → Stop rambling → St
View fullsize Your About section is prime real estate. But most read like a cover letter from 2010. The new rule: Your About should sound like you, not your resume. Try this: āœ… Open with a hook: “I help X do Y” āœ… Add a 2-3 sentence “story snaps
View fullsize Here's the truth: If you can't say what you do in one breath, you don't actually know it yet. And if you don't know it, no one else will either. Most people skip this work. They list ten strengths instead of three. They use adjectives instead of pro
View fullsize
View fullsize
View fullsize Not stuck. Just unclear. If you’ve been spinning on job boards, second-guessing every move, or telling yourself you’ll figure it out eventually, this is your moment. This 3-question clarity check shows you exactly where to focus next.
View fullsize Fluffy words fade. Numbers cut through noise. Recruiters skim hundreds of profiles a day. Hard results make you stick. Try this swap: āŒ “Helped teams grow” āœ… “Scaled operations 3x in 6 months” Here’s how to start addi